Evaluating Advocacy: Strategies and Lessons Learned

Speaker: Jon Bockman, Executive Director Animal Charity Evaluators
Time: 02:00 PM – 02:30 PM
Room: H3010

Given the high level of uncertainty surrounding the effectiveness of tactics used to help animals, it can be difficult to maximize the impact of your advocacy. What are some advantages of focusing on different cause areas, and what strategies can you take to increase your odds of success? In this talk, Jon will discuss lessons he has learned while running Animal Charity Evaluators.