Understanding Carnism for Effective Vegan Advocacy

Speaker: Melanie Joy, President and Founder Beyond Carnism
Time: Sunday, 11:00 AM – 12:00 PM
Room: H3010

In this presentation, social psychologist Melanie Joy explains how carnism (the invisible belief system conditions people to eat animals) shapes the mentality of meat eaters. Melanie then explains how vegans can apply their understanding of carnism to communicate more effectively with non-vegans, advocate more strategically, feel more grounded in and better able to articulate their own choices, and feel more empowered living in a dominant carnistic culture.